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Sony Ericsson is a joint venture established on October 1, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector. Both companies have stopped making their own mobile phones.
The company's global management is based in Hammersmith, London, and it has research & development teams in Sweden, Japan, China, Germany, the United States, India, Pakistan and the United Kingdom. By 2008, it was the third-largest mobile phone manufacturer in the world after Nokia and Samsung.
Milestones and releases
In October 2003, they posted their first quarterly profit but warned that falling prices on cell phones and competition would make it difficult to stay in black. Sony Ericsson's recovery is credited to the success of the T610 mobile phone model.
Following the success of its P800 mobile phone, Sony Ericsson introduced the P900 cell phone at simultaneous events in Las Vegas and Beijing in October 2003. It was pegged as smaller, faster, simpler and more flexible than its predecessor.
In March 2004, Ericsson said it would try to block its rival Nokia from gaining control of Symbian, an industry consortium that made operating software for smart phones.
In 2004, Sony Ericsson's market share increased from 5.6 percent in the first quarter to 7 percent in the second quarter. In July 2004, Sony Ericsson unveiled the P910 communicator with its integrated thumbboard, broad e-mail support, quadruple memory and improved screen.
In February 2005, Sony Ericsson president Miles Flint announced at the 3GSM World Congress that Sony Ericsson will unveil a mobile phone -come-digital music player in the next month. It would be called the Walkman phone and would play music file formats such as MP3 and AAC.
On March 1, 2005, Sony Ericsson introduced the K750i cell phone with a 2 megapixel camera, as well as its platform mate, the W800i cell phone, the first of the highly successful Walkman phones capable of doing 30 hours of music playback and two low-end phones.
In October 2005, Sony Ericsson presented the first mobile phone based on UIQ 3, the P990 mobile phone. On February 2, 2007, Sony Ericsson acquired UIQ Technology, a Swedish software company from Symbian Ltd. UIQ will remain an independent company, Miles Flint announced.
Sony Ericsson had great success with their Cyber-shot mobile brand. The brand was launched in 2005 by the introduction of the K750i cell phone which was one of the most popular Sony Ericsson cell phones. The reason for this was its Memory Card capability which was very desired at the time. The Cyber-shot became a success very quickly because unlike Walkman, which have a very good media package and a poor camera, they have decent media viewing and good cameras.
In 2007 their first 5-Megapixel camera phone, the Sony Ericsson K850i, was announced followed in 2008 by the Sony Ericsson C905 the world's first 8-Megapixel phone. At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel phone, named Satio on 28 May 2009.
Why Sony Ericsson?
Sony Ericsson currently concentrates on the categories of: music, camera, business (web and email), design, all-rounder, and budget focused phones. Its five largest categories are:
-Comes with Music
The Walkman-branded W series music phones, launched in 2005 are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. The main feature that can be seen in all of these walkman phones is they all have a silver 'W' button which once pressed opens the media center.
The cyber shot branded line of phones, launched in 2006 in newer models of the K series phones. This range of phones are focused on the quality of the camera included with the phone. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras. Sony Ericsson kicked off its global marketing campaign for Cyber-shot cell phone with the launch of 'Never Miss a Shot'. On 10 February 2008, the series has been expanded with the announcement of C702 and C902 cell phones. And the whole new thing: Sony Ericsson C905.
-Mobile TV
The BRAVIA branded line of cell phones, launched in 2007 Japan market only. Now, two mobile phones (FOMA SO903iTV and FOMA SO906i) uses BRAVIA brand. BRAVIA branded phone are able to watch 1seg terrestrial television.
This range of mobile phones, introduced with the P series in 2003 with the introduction of P800.
They are notable for their touch screens, QWERTY keypads (on most models), and use of the UIQ interface Platform from Symbian OS. This has since expanded into the M series and G series cell phones.
They are notable for their touch screens, QWERTY keypads (on most models), and use of the UIQ interface Platform from Symbian OS. This has since expanded into the M series and G series cell phones.
-Windows Mobile
The XPERIA range of mobile phones, heralded by the Sony Ericsson XPERIA X1 on February 2008 at the Mobile World Congress (formerly 3GSM) held in Barcelona Spain , had opened the door for integration of Windows Mobile Operating System into Sony Ericsson powerhouse smart phones. XPERIA was the first trademark promoted by the Sony Ericsson as its own and is designated to provide technological convergence among its target user base
Find below a list of some popular Sony Ericsson phones:
A | |
C | |
D | D750 |
F | |
G | |
J | J100 · J132 · J200 · J210 · J220 · J230 · J300 |
K | |
M | M600 |
P | |
R | R290 · R310s · R320s · R380 · R520 · R600 |
S | |
T | |
V | V600i · V630 · V640 · V800 |
W | |
X | |
Z | Z200 · Z300 · Z310 · Z320i · Z500a · Z520a/Z520i · Z525 · Z530 · Z550 · Z555 · Z600 · Z610 · Z710 · Z750 · Z770 · Z780 · Z800 · Z1010 |
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